Tag Archives: Target

Summertime Chic

Welcome to my first group post for Southern Fashion Bloggers, a group of fabulous gals who share a love of fashion and live in the same geographical location!

My favorite Summer shoes are my trusty black wedges. I was coveting Dolce Vita’s version, but had to be frugal and pick up what Target had to offer. They are some of the most comfortable shoes I own; I’ve worn them for hours at work, made my way up and down Frenchman St, and have even gone grocery shopping in them. I am not kidding about the comfort.

I also love the chic, modern design that adds an edge to even the prettiest dresses.

Now head over and check out the other posts from this month’s group post!

www.beautyunmade.com
www.slowsouthernstyle.com
www.wheresexymeetsclassy.com

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I Love: Lace-Up Boots

I am really loving lace-up boots this Fall/Winter. It’s such a crisp, classic look with a somewhat laid back feel. While I was browsing ShopStyle I couldn’t believe how many great Jeffrey Campbell boots I saw. I find myself fascinated with the green pair at the bottom left, I don’t usually go for that shade of green. Maybe I’m bias because of JC?

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Hipster Fashion Rise and Fall

American Apparel, Urban Outfitters, Forever 21, Target

American Apparel’s recent Groupon release got me thinking; how is the Hipster fashion giant failing when the “Hipster” style and culture is so popular?  Even Ke$ha is singing about it and her fans are wearing high-waisted trousers and vintage inspired oxfords.

The Groupon offered $50 worth of merchandise for $25, several thousand sold in Los Angeles alone (AA’s home) and I definitely snagged one here in New Orleans. Its become more obvious now when a bigger brand is struggling (as so many are now in this economy) when you see they have something like a Groupon. Groupon usually features local businesses, a way to discover your city and have a cheap outing. When you see stores like Gap and American Apparel pop up, you can’t help but realize that nobody wants a $200 denim jacket or a $45 t-shirt anymore.

That brings me to the marketing aspect, and the stereotypical aspect. So lets completely stereotype here, most “true” hipsters would never claim to be hipster, they were the true original. They liked Animal Collective before you, they went to a liberal arts university, and they have the money for American Apparel and Urban Outfitters. But when something takes off as a trend, the number of originals fade and you’ve got your 16 year old high school girl Googling “How to be Hipster” and running out to get the items listed.

When I was 16, “Emo” was popular. Everyone wanted plaid shirts, cutesy band tees, guys wore girl’s pants, we all had a rainbow of Converse and a Dashboard Confessional poster. Then the whole Emo thing changed to something darker, presumably because stores like Hot Topic were the only stores you could find that As I Lay Dying cd without having to order it.  Not only was the music more accessible, but so were Hot Topic’s darker fashions, so the plaid/denim Rivers Cuomo esque Emo kid started wearing black jeans and dyed his hair. Then that took off. By the time I’d graduated, kids had shifted their music tastes and traded their dark colors for neon colors and “Scene” was born. Soon you noticed that, even stores like American Eagle and Urban Outfitters were sporting bright splashes of color and deep v-necks. Do I need to explain how this transitioned into the “Hipster” becoming popular, or is it obvious now?

And with said Hipster popularity could actually come the downfall of the “true” hipster, and their flagship stores. In marketing, you go after what is most popular at the moment and make it attainable. American Apparel and Urban Outfitters aren’t terribly expensive, but they are for the trend-hungry masses. So, cheaper fashion destinations such as Target, Forever 21, even Wet Seal started releasing pieces and changing their store windows to the more vintage inspired, eclectic Hipster style. What young Ke$ha fan wants to spend nearly $60 on high waisted trousers when they could just go to Forever 21 and get the same thing for $20? The fad will fade like they all do, so of course there’s a cheaper alternative. Forever 21 is a huge spot if you want something trendy, because trends come and go. So why spend money on them?

At this point, even those people whose personal style has reflected that of a “Hipster” for quite some time are taking the cheaper route. Whether it be personal frugality, an economic hit, or the fact that it’s easier to find Forever 21 and Target as American Apparel and Urban Outfitters are in limited locations.  So, in turn maybe soemthing becoming popular can hurt it just as much as help it. Those “true originals” are struggling and the trendy attainables are thriving.

 

(Please don’t take my stereotypes seriously, it’s just an example for observation)

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Anna Sui for Target possibly a no-go?


Please Mr. Conservative Target big-wig, can I just have the blue dress?

Please Mr. Conservative Target big-wig, can I just have the blue dress?

I read over at The Cut that Target exec’s aren’t too interested in the idea of being associated with Gossip Girl. I can understand, the show is a bit risque, and everyone and their mother (literally) shops at Target. I just don’t want to ‘understand,’ I want to be annoyed by it, but I’ll be an adult and say “Ok, I get it…”  It seems like they’ll at least do it without very much Gossip Girl related promotion. I can’t help but be a GG fangirl, and even though not every piece from the collection is something I’d want to wear, I still want to see it in stores.

One thing people don’t really seem to understand is that the clothes are inspired by the show, which doesn’t mean the tag for your new lacy, white dress will say BLAIR on it. I don’t mind not seeing photos of Serena’s face hanging all around the clothes. I just want the clothes! (well, some of them, that black shirt is just weird)

Over and out!

(oh, and by the way, click that link up there for the article from NyMag.com)

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